Got to do a lot of weird and wonderful things while working on the social side of things for New York Lottery.

To launch New York Lottery’s new Top Dog and Fat Cat series, we turned pictures of New Yorkers’ real pets into museum-worthy portraits.

Cat Scratch Magic gave Facebook Live viewers the chance to guess which scratch-off ticket a cat would scratch. Winners got free tickets.

We even melted a snowman on Facebook Live once. Unfortunately, there is no case study, so you’ll just have to take my word for it.